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Dove’s ‘Real Beauty Sketches’ Video Goes Viral

New campaign resonates and racks up views.

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By: TOM BRANNA

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The way women depict themselves is dramatically different from how others perceive them.  Dove’s newest video campaign puts that front and center in dramatic fashion, and subsequently has gone viral.   Unveiled just this week, the brand’s short film called “Real Beauty Sketches” explores how women view their own beauty in contrast to what others see. The film features Gil Zamora, a veteran, FBI-trained forensic artist who creates composite sketches of seven women who were hidden behind a curtai...

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